The business reasons for working with Lean&Mean.Lean means you’re saving money. And mean? Well, that just shows that we’ll fight tenaciously on behalf of your brand.
We know that advertising is more than just pretty pictures. Or the clever turn of a phrase. It’s about results. Here are some examples of how over 75 years of combined experience has moved the needle for our clients.
Atkins. We used the power of celebrity, in this case Alyssa Milano, to explain why, in a sea of weight loss companies clamoring for attention, Atkins is different. Result? New Atkins “starts,” or first time buyers of Atkins products, are on track for a record year, with a 25% increase over the previous year.
Chocolate Milk. Leveraging the street creds of elite athletes like Kevin Love and Klay Thompson, we repositioned Chocolate Milk from a kid’s drink to a recovery beverage for athletes. Result? The “Nutrients to refuel. Protein to rebuild.” campaign is paying huge dividends. Consumption went from 11% to 22% since the advertising started. And that number directly correlates to those aware of our campaign.
White Milk. The “Got milk?” mustache campaign used the biggest names in TV, movies, and music—from Elton John to Muhammad Ali, Taylor Swift to David Beckham, the Simpsons to Shaq—to inform moms (and kids) about the benefits of drinking milk. Result? It helped reverse a 30-year decline in milk sales and, along the way, became a pop culture phenomenon.