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    Advertising / Marketing / Experiential
    We are Lean&Mean.

About Us

We don’t have fancy offices. Wait. We don’t have any offices.

Or rent. Or a high-priced staff. All the stuff you hate to pay for with a big agency. Our fees will, of course, reflect that. And if all of that doesn’t make you happy, this will. We don’t have attitudes, either. But what we do have is 75 years of combined experience.
Experience that we point toward an advertising problem you need to solve. Or a success you’d like to amplify. Have we won awards? Check. Have we won awards that require huge results? Check. Are we out to win your business? Check.

Hello & Welcome!

Someone once said, “Writing is wrestling with one’s thoughts.” If that’s true, I’ve pinned a few thoughts to the mat during the course of my career. Which turned into campaigns that have given clients a compelling, distinctive voice. And consumers a reason to act. Which is, after all, what great advertising should do.

Ron Wachino
Managing Partner
Copy

What’s Up?

I can draw, comp, typeset, retouch, edit, mix, code a website, and serenade you on guitar. But nothing gets my heart beating faster than creating something new and wonderful. It’s that feeling we all got when we were kids and opened up that new package of clay. I still have that feeling every time I get a new assignment.

Bernie Hogya
Managing Partner
Art
Tim Hanlon

Nice To Meet You!

I’ve coordinated marketing, communications and public relations efforts at some of the world’s leading companies, managed press relations for General Colin Powell, worked as President and CEO of the Buoniconti Fund to Cure Paralysis and served in the Bush Administration as Director of Marketing at the Points of Light Foundation. Oh, and I started my marketing career at Nike where I competed for the company at the 1980 and 1984 U.S. Olympic Trials.

Tim Hanlon
Managing Partner
Strategy

The business reasons for working with Lean&Mean.

Lean means you’re saving money. And mean? Well, that just shows that we’ll fight tenaciously on behalf of your brand.

We know that advertising is more than just pretty pictures. Or the clever turn of a phrase. It’s about results. Here are some examples of how over 75 years of combined experience has moved the needle for our clients.

Atkins. We used the power of celebrity, in this case Alyssa Milano, to explain why, in a sea of weight loss companies clamoring for attention, Atkins is different. Result? New Atkins “starts,” or first time buyers of Atkins products, are on track for a record year, with a 25% increase over the previous year.

Chocolate Milk. Leveraging the street creds of elite athletes like Kevin Love and Klay Thompson, we repositioned Chocolate Milk from a kid’s drink to a recovery beverage for athletes. Result? The “Nutrients to refuel. Protein to rebuild.” campaign is paying huge dividends. Consumption went from 11% to 22% since the advertising started. And that number directly correlates to those aware of our campaign.

White Milk. The “Got milk?” mustache campaign used the biggest names in TV, movies, and music—from Elton John to Muhammad Ali, Taylor Swift to David Beckham, the Simpsons to Shaq—to inform moms (and kids) about the benefits of drinking milk. Result? It helped reverse a 30-year decline in milk sales and, along the way, became a pop culture phenomenon.

 
And the human ones.

Someone once said, “We must pay rent for the space we occupy on this Earth.” For us, our rent is paid in all the ways we’ve used our skills to get a different type of result—making someone’s life a little better.

While we’ve spent our entire careers working on causes, like UNICEF, the Miami Project to Cure Paralysis and the Ad Council, the most compelling example is the campaign we created (and are still creating) for the Foundation for a Better Life. Of course, helping and encouraging people is the ultimate goal of that campaign.

But we recently received a little icing on the cake. The FBL campaign was cited as being “the most successful public service campaign in the history of outdoor advertising.”

We’d like to make history again. Together with you.

Let’s get started.

Some Of Our Work

No strategy, however brilliant, ever ran. No presentation, however entertaining, ever went on the air. While all the other steps in the process are extremely important, only one thing runs. The work. Here’s some of the work we’ve done here, and at other agencies, that ran. And what happened when it did.

Brands We’ve Worked On

Lean&Mean is our newest agency. But it’s not our only agency. Over the course of our careers, we’ve worked in almost every category. If your brand isn’t here, give us a call. There’s plenty of room on this page.
Atkins
Built With Chocolate Milk
Chrysler
Clyde May's
Degree
Finally Light Bulbs
For All Moonkind
The Foundation For A Better Life
General Mills
GMC
Got Milk?
IBM
Illinois Power
The Isalnds of the Bahamas
Kraft
The Miami Prtoject To Cure Paralysis
Milk Life
Novartis
The Points of Light Foundation
P&G
Schwan Food Company
UNICEF
Unilever
Zicam
If you like what you’ve seen and read, you know what to do.

Let’s Talk.

Contact

Call Us
(203) 241-2200
Write Us
303 Lakeside Drive, Ramsey NJ 07446
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